Media Releases

Sheed talks future options at SPC

August 24, 2018

Independent Member for Shepparton District Suzanna Sheed has today met with SPC workers to discuss the future of the iconic brand in the region.

Ms Sheed visited the company’s Shepparton factory this morning following parent company Coca-Cola Amatil’s announcement on Wednesday that they would begin a strategic review of the brand’s growth options.

“SPC has been synonymous with Shepparton and the broader Goulburn Valley region for a century and we do not want to see this change,” Ms Sheed said.

“After what we went through four years ago, it is understandable that an announcement like this might make people nervous, but I have spoken personally with the Managing Director and am comforted that there are no plans to close the factory.

“Meeting staff today, it was particularly pleasing to see such a positive attitude about the changes over recent years and a confidence in the company’s future in the region.”

Ms Sheed said the fact remained the Goulburn Valley produces some of the country’s best fruit and that would continue to be a major drawcard for anyone looking to invest.

“Coca-Cola Amatil bottles soft drinks – food processing is not their core business, but it is most definitely the Goulburn Valley’s,” Ms Sheed said.

“We are the food bowl of Victoria, we are a centre for transport logistics and we have one of the highest concentrations of food processing firms in rural Australia.

“I would expect given the investment and innovation that has taken place at SPC in recent years, including new product lines and new markets into Asia, this will be a great opportunity for SPC to be snapped up by a company that is eager to capitalise on its strengths.”


Media contact

Riahn Smith 0419 138 978│

Click here for PDF version.

Be the first to comment

Please check your e-mail for a link to activate your account.