The Shepparton district was shocked to learn of the fallout between SPC and supermarket giant Woolworths.
Anger spread beyond Shepparton across the Australian community, because the SPC brand is one that many associate with their childhood.
It is a staple in the pantry of most Australian homes.
The Minister for Agriculture, Jaala Pulford, and I visited SPC as negotiations continued into SPC's canned fruit agreement. While the fate was sealed for the tomato line, it was pleasing that Woolworths agreed to a formal contract for its canned fruit on that night.